Christine Liu, Head of Global Strategy and Engagement
Christine graduated with a MBA from UCD Michael Smurfit Business School, where her graduate project explored leveraging consumer trends on a global scale, strategic cross-continent marketing and mitigating operational risks.
She has since worked in the United States, Ireland and China, and has a wide range of experience and skills set across various industries and cultures. Her functional areas of expertise include strategic planning, strategy management, business development, cost optimisation, new market opportunity assessment, branding strategy and cross-cultural communication. She has extensive experience in the areas of higher education, startups and the NGO field.
She is bilingual and fluent in Mandarin and English.